• UO Exclusive: Fila X Hello Kitty with Buddy


    Calling all Sanrio lovers: our newest Fila collection is a collaboration with Hello Kitty (arguably the most beloved cartoon cat of all time) and it's a motocross-inspired dream. To showcase the collab, we teamed up with up-and-comer Buddy — read on for a few of our favorite looks from his shoot and to learn more about the talented musician.

    Above: Green + Navy Long-Sleeve Racing Tee

    Currently on tour with Syd from The Internet, musician Buddy is making waves in the music world. The young artist has been working with Pharrell since his teen years (seriously!) and has already collaborated with big names like Chance the Rapper and A$AP Rocky. His most recent release, the EP Ocean & Montana, was produced by KAYTRANADA, another upcoming DJ and producer.

    Above: UO Racing Jacket

    The Fila X Sanrio Men's collection consists of motocross-inspired long-sleeves, jackets, and tees, featuring your best friend and ours Hello Kitty. To see the full collection, shop here. To see it all in action, watch the video above.



    Shop Fila X Hello Kitty